About Samantha De Reviziis
Samantha De Reviziis is an Italian entrepreneur and strategic advisor specialized in fashion, sustainability, and digital communication. She is the founder and CEO of OPPORTUNITY Srl, a company that includes WeLoveFur, SamanthaDeReviziis.com (strategy and advisory for ESG-driven fashion), and Instasamy.com (a social media marketing agency for fashion, art, and luxury brands). Operating between Milan, Doha, and key international markets, she helps companies build relevance, visibility, and long-term value through innovation, creative leadership, and a deep understanding of the evolving luxury ecosystem.
Samantha De Reviziis is based in Milan and recognized as a pioneer in the digital transformation of the fur industry and sustainability communication within the luxury sector. With a rare T-shaped background that spans fashion design, ESG strategies, and cross-cultural business development, she has led transformative projects across Europe and the Gulf region.
Raised with no financial support and driven by self-reliance, she built her academic and professional path independently—combining ambition, discipline, and creativity. Her unique profile reflects a balance of visionary thinking, emotional intelligence, and a deep connection to nature.
After earning a degree in Fashion Design and a diploma in Business Management (via a regional merit scholarship), she specialized in fur business in Copenhagen and Helsinki, obtaining certifications from Saga Furs and Kopenhagen Fur. Later, she completed a program in Fashion and Sustainability at the University of the Arts London.
In 2009, at age 24, she launched her first startup, Quiriz Srl, in Turin obtained an investment from a group of Business Angels. The company focused on digital services and design, and marked her entry into entrepreneurship.
In 2012, she founded WeLoveFur.com, the world’s first fur-focused blog formally acknowledged by the fashion industry. Built independently, the platform quickly became a hub for the global supply chain, spanning auctions, producers, tanneries, designers, and associations. The site remains online as a legacy project and is now undergoing strategic evolution with support from PwC Italy and Gianni & Origoni to welcome new partners.
From 2015 to 2017, she developed her own line of fur, leather, and knitwear, presented in Milan and Monaco with the support of Monte Carlo Fashion Week. She was awarded Designer of the Year by the International Fur Federation at the International Herald Tribune Luxury Business Conference, curated by Suzy Menkes. She later discontinued the brand to focus fully on digital growth.
In 2016, she became Business Development Advisor for Kopenhagen Fur and Orylag, contributing to developing win-to-win projects with leading fashion brands from LVMH and Kering groups, and improving relationships with key Italian stakeholders achieving significant results.
Between 2016 and 2018, De Reviziis lived in Doha, Qatar, working with local businesses and gaining in-depth knowledge of the Gulf’s luxury markets. This period led to her role as European correspondent and media representative for Harper’s Bazaar Qatar, Esquire Qatar, and Grazia Arabia, covering Fashion Weeks in Milan and Paris and building a strong media bridge between Europe and the Middle East.
In 2018, she founded Instasamy.com, a social media marketing agency based in Milan, focused on fashion, luxury, and art. In 2023, the agency opened a second office in a remote Alpine village, supported by regional institutions to promote sustainability and counter rural depopulation.
In 2019, she was selected as a judge for Vogue Talents by Vogue Italia and the International Fur Federation, in recognition of her leadership in sustainability innovation.
She is currently developing her first visual art collection, a project exploring identity, symbolism, and emotional legacy through contemporary expression. Her work connects creative and commercial ecosystems, enhancing the visibility of artists, designers, and cultural narratives worldwide.
Dividing her time between Milan, Doha, international fashion capitals, and her Alpine retreat, Samantha De Reviziis continues to lead with vision, independence, and a deep connection to the future of responsible creativity.